Our Brands

EXPERIENCE THE FLAVOURS OF THE WORLD

Our History

A LANDMARK FOR WHOLESOME AND DELICIOUS CUISINE

1979

1979

Café Laguna, the flagship restaurant of the Laguna Group, began as a 10-table carenderia called Mother’s Best in an a partment that Mrs. Urbina was renting.

19801980

During the 80’s, Mrs. Urbina ventured into catering which immediately became a hit, eventually serving some of Cebu’s top companies. From the beginning, Mrs. Urbina’s children showed their support by helping out even while studying.

19911991

Julita Urbina renovated their apartment space, expanded the venue, and re-opened it as Café Laguna, serving delicious authentic Filipino dishes, which evoke the goodness of home-cooked meals in your mother’s kitchen. Purely through word of mouth, the restaurant became an overnight success. Everyone went for a taste, and always came back for more, especially for her trademark Puto Bumbong (steamed purple sticky rice), which many say was unlike any other.

19941994

Café Laguna opened in Ayala Center Cebu as the first food-category locator.

19991999

Laguna Garden Cafe opened at what is now The Terraces of Ayala Center Cebu.

20052005

The Laguna Group’s Vietnamese-Thai restaurant, Lemon Grass, was opened at The Terraces. That same year, Mrs. Urbina’s son, Raki, took on the role as Laguna’s corporate chef upon finishing his advanced culinary studies at the Culinary Institute of America. Through Chef Raki and Mrs. Urbina’s collaboration, hard work, and passion for cooking, Laguna Catering become an instant favorite in Cebu.

2032013

The Laguna Group’s newest restaurant Ulli’s Streets of Asia, a melting pot of Asian flavors, opens its doors at the top floor of the Ayala Center Cebu’s new wing. Ulli’s was named after Mrs. Julita Urbina.

20152015

February 2015
The Laguna Group launches a new tribute to Cebu called Parilya located at Citta de Mare, Il Corso, Cebu South Road Properties.

2052015

December 2015
Laguna Group opens Café Laguna SM Seaside Cebu

About Us

about_us

AWARDS & ACHIEVEMENTS

1999

First Locator, Food Category First Locator Garden Row
awarded by Ayala Center Cebu

2000

September 29, 2000
Award of Merit, The Cleanest Restaurant
awarded by Cebu Medical Society, Inc.

2002

June 18, 2002
Entrepreneur of the Year Grand Chamber Awards, Cebu Business Month

2004

November 9, 2004
Store Operations Excellence
awarded by Ayala Center Cebu

2006

Entrepreneur of the Year, Small Business Category
awarded by Ernst and Young in Makati Shangrila

2007

July 27, 2007
Best Filipino Restaurant, Editor’s & Reader’s Choice The 2007 Zee Bigfoot Choice Awards

2008

January 11, 2008
Business Entrepreneurship Cabuyao Awards
awarded by Sagisag ng Cabuyao in Cabuyao, Laguna

September 26, 2008
Cleanest Restaurant of the Year awarded by Cebu Medical Society Inc.

2009

May 2009
Store Operations Excellence
awarded by Ayala Center Cebu

May 12, 2009
2008 Marketing Partner
11th Annual Ayala Malls Merchant Rewards

July 1, 2009
Outstanding Filipino Retailer, Cebu Search
Outstanding Filipino Retailer, National Search
awarded by DTI & Phil. Retailers Association

2010

March 11, 2010
Valuable Entrepreneur
awarded by Perlas Awards, Philippine Foundation, Inc.

April 28, 2010
Best Crispy Pata awarded by SOOO Pinoy

December, 2010
Outstanding Filipino Retailer, Cebu Search

Outstanding Filipino Retailer, National Search
awarded by DTI & Phil. Retailers Association

2011

March 26, 2011
Top 5 Merchants with Green Initiatives Earth Hour Celebration awarded by Ayala Center Cebu

Best Pinakbet
awrded by SOOO Pinoy

Best Bulalo
awarded by SOOO Pinoy

Outstanding Achievement in Entrepreneurship, Small Scale
Awarded by AGORA Awards

2012

Philippines’ Best Restaurants
awarded by Philippine Tatler Dining

Certificate of Excellence
awarded by Trip Advisor

2013

Accredited Member, HRRACI
Philippines Best Restaurant
awarded by Philippine Tatler Dining

Certificate of Excellence
awarded by Trip Advisor

Most Promising Retailer
awarded by Ayala Center Cebu

awarded by DTI & Phil. Retailers Association

2014

Philippines’ Best Restaurants
awarded by Philippine Tatler Dining

2015

February 15, 2015
Finalist Awardee Regional Retailer of the Year
awarded by Philippine Retailers Association

Best Filipino Restaurant
awarded by SunStar Cebu

Sustainability Leadership Award
awarded by Ayala Center Cebu

Philippines’ Best Restaurants
awarded by Philippine Tatler Dining

Franchising

franchising

BUSINESS CONCEPT

At the Laguna Group of Companies, we are eager to share our love for good food and our well-established restaurant concepts with you.

INITIAL INVESTMENT:

One-time fee, to cover the following:
1. Pre-operating support & services
2. Initial training
3. Opening assistance
4. Marketing support
5. Supervision fee
6. Operations manual
7. Research & development

SITE REQUIREMENTS: 

1. Presence of class A, B and upper C income population
2. High vehicular and foot traffic
3. Accessibility of customers
4. Ample parking space
5. Visibility of the site
6. Preferably in an upscale mall 200-250 sq.m.

OTHER INVESTMENTS:

1. Leasehold improvement
2. Store equipment
3. Office supplies
4. Kitchen and dining ware
5. Furniture, fixtures and decors

HOW TO BECOME A FRANCHISEE?

Send a letter of intent to:
Café Laguna
Mrs. Gilda U. Viado – Franchise Director
Level 1, Ayala Center, Cebu Business Park
Cebu City, Philippines 6000
Tel No: (+63.32) 231.0922 / 233.8603 / 233.8602

Enclose the location map of the site with landmarks. We will pre-qualify your application and call you for a meeting where we will explain the Application procedure including the franchise investment package.

EXISTING FRANCHISES

Café Laguna – Ayala Center Cebu • SM City Cebu • Mallberry Suites Hotel Cagayan de Oro
SM City Ilo-ilo • Hotel Nicanor Dumaguete • Abreeza Mall Davao

News

A Big Thank You

We would like to thank Unilever Food Solutions and Virginia Farms Inc for showing their support for us in HRRACI’s Sportsfest 2015!

You & Me: Win Gift Certificates for two in Laguna Group’s Valentine’s Contest

Spread Some Laguna Love This Valentine’s Day The day of hearts is just around the corner, and love is on the menu at Laguna Garden...Read More

Lemongrass 9th Anniversary: Desserts are on us!

Celebrate Lemongrass’ 9 years of goodness with us! As a way of saying thank you to all our patrons, on December 18, 2014, we will...Read More

Café Laguna: Noche Buena & Media Noche to go specials!

For this holiday season, bring home your favorite Laguna classics such as Chicken Relleno, Lengua Estofado, Paella, Kaldereta, Puto Bumbong, Bibingka, Sapin-sapin and many more!...Read More

Contact Us

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